SEO + AEO Service in Edinburgh, Scotland

SEO + AEO Service in Edinburgh helps local businesses rank on Google and get cited in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. Foundry Works is the only agency in Edinburgh that tracks both traditional search rankings and AI answer citations simultaneously.

Answer Engine Optimisation (AEO) is the next evolution of SEO. While traditional SEO focuses on ranking in Google's blue links, AEO ensures your business appears when people ask AI assistants questions like "What's the best SEO agency in Edinburgh?" or "Who offers AI marketing in Scotland?" With over 40% of UK consumers now using AI tools for local business searches, appearing in these answers is no longer optional — it's essential.

Our combined SEO + AEO approach for Edinburgh businesses starts with a comprehensive audit of your current visibility across both channels. We then build a strategy that targets high-value keywords on Google while simultaneously structuring your content to be cited by AI models. This includes optimising your website's structured data, building authoritative content clusters, and ensuring your brand is referenced across the sources that AI models draw from.

For businesses in Edinburgh, this dual approach means capturing customers at every touchpoint — whether they're searching on Google, asking ChatGPT, or getting answers from Google's AI Overview. Our clients typically see a 30–60% increase in combined visibility within the first 90 days.

Key Benefits for Edinburgh Businesses

Frequently Asked Questions

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